Roger Day

Copywriter

We're all drowning in a sea of information ... and most of it is useless. As a copywriter I enjoy distilling a story down to the bare minimum. An African wood-carving tribesman was once asked how he created such perfect giraffe sculptures. "It's easy," he replied, "I just cut away everything that doesn't look like a giraffe."

• My favourite film is
• Gremlins
• Favourite Book is
• The Weirdstone of Brisingamen
• Favourite Brand is
• Easyjet
• I think the best smell in the world is
• Autumn bonfires
• In 10 minutes I could...
• Boil two eggs consecutively
• I'm happiest when...
• I've had a balanced day
• My guiltiest pleasure is...
• Pretending to be wise
• The rest of the team think my greatest asset is...
• My odd but practical thinking