Stuart Barker

Copywriter

OK, so what is the role of a writer? It’s to write stuff that people actually want to read.

The advertising guru Leo Burnett once said “if you don’t get noticed, you don’t have anything.”  So whether the aim is to sell a product, promote a positive image or even change misconceptions, you have to know your audience… and what presses their buttons.

And, of course, you need to bear in mind that scoring your goal usually involves a bit of fancy footwork as well as some straight shooting!

• My favourite film is
• 2001 A Space Odyssey and One Flew Over The Cuckoo’s Nest
• Favourite Book is
• The Magus by John Fowles
• Favourite Brand is
• Virgin (cool, inventive, personal and believable)
• I think the best smell in the world is
• Freshly-ground coffee
• In 10 minutes I could...
• Be a little bit older… and hopefully a little bit wiser.
• I'm happiest when...
• Sipping an ice-cold beer as the sun sets on a Greek island.
• My guiltiest pleasure is...
• Chocolate. And more chocolate.
• The rest of the team think my greatest asset is...
• to come up with ideas and words that not only inform, but inspire and persuade as well.