| We’ve helped hundreds of companies to achieve their
business goals. So we’ve accumulated a huge bank of knowledge
along the way. And we’re more than happy to share this
with you. You can download the PDFs below and use
them either as instant Marketing Health Checks, or as more
intensive and strategic
tools.
And if your still stuck, you can always give us a ring on
01444 470077 to talk through your marketing problem or email
info@brand-group.co.uk.
After all, we’re about helping you find solutions.
Choosing,
losing and using marketing skills (PDF
31kb)
Thinking about hiring
an agency, a designer, a design group or a marketing consultant?
Are they in fact the same?
There’s a lot of choice out there when you’re
buying professional marketing skills – and they are
not all the same. Each supplier has their own strengths and
weaknesses. This PDF tells you what to look for as you choose – it’s
a real insider’s guide.
Ten top tips - the movie... (PPT 1.5mb. windows users please right click to download)
We produced this in support of a seminar given at the Sussex Enterprise presentation "Getting Great Value from Your Marketing Suppliers".
It doesn't have all the detailed content or note making capacity of the PDF "Choosing, losing and using marketing skills", but it does have pictures of underwear, dogs becoming familiar with each other and Les Dawson dressed as a woman...
Four
steps to better marketing (PDF
34kb)
A
simple, yet effective, model for thinking about your marketing,
this PDF is the beginner’s guide - unpicking
the whole, vast subject and giving you really good starting
points.
Plus it lets you into an industry secret - sequence your marketing
activities so that you don’t waste time or money.
20
marketing questions (PDF
86kb)
The questions that will help framework your marketing
and give you a solid base to work from. Really useful as
a thorough Marketing Health Check.
We find prospective clients frequently use this PDF to framework
their first meeting with us. This is equally good if you
want to use it quickly and instantly or more thoroughly and
intensively.
And here are the three best articles on branding and marketing
we’ve found recently. If you got others, email info@brand-group.co.uk and let us know.
What’s
A Brand? (PDF,
80kb - opens in a new browser window)
Download this excellent paper from Interbrand. It clearly
defines what a
brand is and why it¹s so important to any business.
10
New Rules Of Branding (opens in a new browser window)
A Brand Republic article in which Simon Williams offers a concise
and snappy
guide to the ten key things to consider when branding.
Top
100 Global Brands (PDF, 5.9MB - opens in
a new browser window)
It might only be red, white and a curly font, but how
much is that Coca-Cola
brand really worth? Download the definitive Business
Week/Interbrand report on the
state of the world¹s biggest brands.
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