Our clients expect a return on their investment.
This is how we achieve it:

Brand Strategy

EnviroBusiness is an initiative from the South East England Development Agency (SEEDA), who had identified the need for an organisation to specifically support the growth of businesses in the environmental technologies and services sector throughout the South East. This membership organisation will create new business development opportunities and promotes its members to the global market.

Brand Group was recommended to the new organisation and won the business after a three-way credentials pitch. During the pitching process we discussed the brand strategy with the business’s key stakeholders, suggesting that the brand had to primarily demonstrate the new organisation’s business understanding and capabilities, with a look and feel that was not simply ‘regional UK’, but suggested a wider, more pan-European context and positioning. We were told later that it was this recognition of the brand strategy that helped secure us the account.

To endorse this brand strategy we created a logo that was clean and professional, with a modern sans serif typeface and a contemporary colour palette that used a conventional corporate blue, but also included a softer green key colour that brought together the ‘business’ and ‘environmental’ values of the brand. We designed a symbol that suggested the ‘stepping stone’ nature of the organisation’s remit and then further developed this shape into subsequent collaterals.

The success of the new brand and marketing was immediate, with EnviroBusiness gaining substantial growth from its inception, and even reaching year three targets in year one.

Website - www.envirobusiness.co.uk

The new website is designed to be easy to navigate, simple to build and easy to maintain, with a client login and membership directory functionality. The specification included the ability to launch a relatively small Phase One site that could then be easily expanded as necessary. We designed the site templates at the same time as the first print collaterals and then worked with Brighton based White Hat Media who we’d recommended to EnviroBusiness should build the site.

Corporate Folder

To launch the business we designed a range of collaterals simultaneously, including this corporate folder. This process of simultaneous development allowed us to integrate a number of design features into a diverse range of items, from folders to leaflets and pop-up banners. Knowing that the brand would have to fight for exposure with a relatively limited budget, and that the demographic of the target market could include a wide range of ages and backgrounds, we devised a vertical application of the business title. This gave the brand the opportunity to be highly visible on any collateral, and also to be read twice.

On the corporate folder we applied the new brand look and feel, printing it on re-cycled stock and giving it a soft-touch feel by laminating it throughout.

Water Directory

We’ve designed a template for all the EnviroBusiness directories, the first of which is this Water and Wastewater Supply Chain version. We’ve kept all the brand principles in place and devised a number of colourways for separate directories, with a robust grid for contents that allows us to use appropriate images in interesting and intuitive ways.

DL Leaflet

A simple 6 page DL was needed as a generic hand-out, so we applied the brand look and feel and used the shape-making out of the brand to create impact on the cover and clarity on the inside pages.

Pop-up Banners

This is pure brand application, with no additional imagery or shapes, so we pushed the new branding, with the large vertical business title and simple, direct, copy that communicates the key propositions easily and quickly. We specifically designed these banners to have a ‘European’ feel, with large, confident, typography that would not look out of place in any mainland European context. The positioning is both clear and intentional.

Report cover

This design continues to endorse the brand and was supplied in both a MicroSoft Word file format for printing in-house and a finished artwork file for printing of branded litho report covers.

Stationery Suite

Energise Brand

At the time of commissioning the primary EnviroBusiness brand, we were briefed that there would be a need to develop secondary, as yet unknown, sub-brands in the future, the first of these is Energise, aimed at the network of professionals in the energy sector in the South East. We have successfully produced and positioned the new Energise brand in its hierarchy with the EnviroBusiness brand, with design cues taken from the primary brand that reveal both its pedigree and its relationship to that brand.