Our clients expect a return on their investment.
This is how we achieve it:

Brand Strategy

The HiFu Clinic is owned by two well known prostate surgeons. Working with a European manufacturer, they are developing a minimally invasive treatment for prostate cancer.
The nature of the product and its clients has determined that the brand strategy be entirely about explanation and support. Every communication is designed to calmly inform, with authority and clarity. All the graphic design strongly features a tranquil blue (the opposite of the colour of blood), all the shape making features softly rounded corners (the opposite of a sharp object).

The brand would need to support the business as it expands from its South East base across the rest of the UK, so we’ve designed it to look from the start like it’s already there.

Website Design and Development - www.hifu.org.uk

We designed this relatively small site to be reassuring and informative, with instantly understandable navigation and a cool, calm and collected authority. Based on a simple template design, the site quickly communicates the product benefits with precision and sensitivity. The client was delighted and the new business expanded rapidly.

A4 Brochure

Taking the key graphic elements of the brand, we’ve developed a brochure that doctors and consultants can give to patients with prostate cancer that will help them to understand precisely what their condition entails, and what the available treatments are. Again, the subject is handled sensitively, with a professional and considerate approach that is suitably mirrored in the use of flat blue colouring and the familiar round cornered rectangles.

Surgeon Profiles

A5 double-sided profile sheets have been developed to drop into the inside back cover of the A4 brochure, they continue the branding with the corporate colours and shape making, and mean that the generic brochure can be customised to any HiFu clinic in the UK.