Our clients expect a return on their investment.
This is how we achieve it:

Brand Strategy

OK, so you’re doing sufficiently well in the world of property letting, but now you want to increase the numbers. Plus, at the same time, you want to expand into property sales as well.
Those were the dual challenges of Property Moves. And to succeed they would have to scrap their old, confused, brand, and launch a vigorous and confident new brand into a notoriously competitive marketplace.

We worked with them to create a contemporary new brand that would firstly reposition the company as serious contenders, and secondly - get them new business. Designed intentionally to fit into the sated and demanding target market of the Brighton and Hove property world, we chose a contemporary colour palette and modern shape making to give brand relevancy and definition, and then developed a strap line and complimentary sales lines that picked up the ‘P’ and ‘M’ in the title.

The sales team had identified that a key differentiator of the business was that they really did go miles beyond the extra mile for their clients, and knowing that we had to get the Property Moves name across with ruthless repetition, we created the strap line “people matter at property moves”.  We then developed that theme into a series of accompanying sales lines for use in press ads.

The new brand was launched in early 2007, since which time the company has enjoyed strong and consistent growth, with new business that is directly attributable to our brand strategy.

Sale Boards

Nothing, other than raw cash, makes an estate agent happier than seeing his boards lining the streets of his territory. We invested design and production effort in making absolutely certain that the new boards worked with the brand and had stand-out in the streets. We even checked how they worked at night under Sodium lighting. Within weeks of the new boards going up, the business was getting new instructions in areas that they’d not been able to break before, and the boards were indeed starting to line the streets.

(Even the guy who silk screens all the boards, and who is the guy who does all the boards in town, said they were the best he’d ever seen. Now that’s real praise.)

Single and Double Page Ad Template

We then applied the new brand into a strong template for all Property Moves'’ press ads. This design had to be robust enough to accommodate a variety of different uses: it had to fit both lettings and sales; allow for varying numbers of properties; and be flexible enough to suit many different sorts of particulars. Plus everything had to remain completely on-brand. At the time of writing, the template has been going for over a year - without breaking.