Our clients expect a return on their investment.
This is how we achieve it:

Brand Strategy

Westwood Furniture specialises in making fine, hand finished, affordable furniture, which they supply not through the high street, but from their showrooms in the heart of the Sussex countryside. The brand and marketing must endorse all the qualities of a fine hand finished piece, whilst at the same time making the product an approachable alternative to mainstream high street brands.

The resulting brand strategy was to create a look and feel that appeals directly to ‘Middle England’. With design cues that suggest craft and finish without suggesting too premium a product, and colourways and shape making that will attract the aspirant consumer who wants something special but knows they don’t have a Harrods budget.

We hand lettered the business title to create personality and a feeling of individuality and craftsmanship and then scanned it into our design, creating a logo that was warm and dynamic, textured and crafted.

Website Design and Development - www.westwoodfurniture.co.uk

It’s vital that the website quickly shows the visitor all the available ranges, plus all the different products in each range. But it also has to be fast loading, so can’t be too heavy on download.

We applied the brand look and feel to the website, using the straplines and propositions that we’d already devised for the print materials. Achieving satisfactory design and navigation solutions for the site were relatively straightforward, however, the images of the actual products posed a major problem. It was apparent that most of the images were not shot by professionals, so they were not always in sharp focus, and many had distracting background details or awkward lighting to contend with. To make the site work for the target audience we would have to devise a method of image manipulation that would result in elegant images of immaculate furniture. Over to Sara Hoyles, our PhotoShop guru. She chopped products from backgrounds, adjusted shadows and lighting discrepancies, copied good parts and pasted them into bad, sharpened the focus and then dropped each product into a complimentary graphic representation of a setting. And created a site that was fast loading and elegant.

The site has consistently worked for the business, with strong SEO results and clean and clear navigation. It’s supported the business with growth from day one.

Corporate Folder

As a part of the sales process Westwood Furniture need to be able to give customers who visit the showroom examples of particular ranges and products. We suggested that the company save money in the production of printed materials by producing data sheets in-house from their high-resolution laser printer and enclosing them in a litho printed corporate folder. We designed a data sheet template in MicroSoft Word that carried the new branding and corporate style, and then designed and printed a landscape format corporate folder to hold the data sheets.

The system has proved to be very popular with customers (who get individually printed specific examples of ranges they like) and with Westwood Furniture (who have saved a fortune on their print budget).

Data Sheets

These items complete the printed collaterals for Westwood, all are designed and copywriten to be completely on-brand, with the correct repetition of the logo, colourways, propositions  and straplines throughout.